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WPPI was an amazing event and a tremendous learning opportunity. We experienced WPPI mostly from the trade show floor, a place where you can get the real story of being a professional photographer at least 100 times a day if you listen carefully. We talked to a lot of great people and these are 5 things we heard time and time again.

1. Be unique. Create your own style. Today anyone with a DSLR can be your competition… if you let them. However, if you develop an individual identity, an original look to your imagery, a special service or services that differentiate you from the crowd clients will find you. Our friends Walter van Dusen and Bob Coates push a fine art side of their business to attract new clients.  A group of photographers from Maine has started the Maine Photographer Coalition to help promote their businesses by selling more fine art images.

 
2. Don’t make price a factor. The top professionals we talked to didn’t figure cost into their success equation. Don’t ask yourself “what is the other guy charging,” but ask “what is the value of my talent and services.” When you know what you are selling, and that your talent and services are something of value, you will know what pricing model is right.

3. Quality matters. Time and time again we were complimented on the excellent quality of our printing. If you take pride in your photographic abilities why settle for an inferior print? To quote a photographer at the show, “There are a lot of beautifully bound albums here (at the WPPI trade show), with some really badly printed photos inside.” The wrapper may be gorgeous but it’s the print that defines your ability as a photographer.

5. Use your resources. Why limit yourself to just a few options. If you need a special lens, camera or piece of lighting equipment why not rent it. Our friends LensProtoGo have just about any piece of equipment you need in stock now. Tired of the same old look get some new backdrops. Need a cool website but don’t have the funds to pay a web designer? Try BluDomain for an extensive selection of websites at great prices. And most important, if you have a question ask your vendors, like Digital Silver Imaging, we know what’s out there and we can help you find it.

We love going to photo events like WPPI because every time we connect with a photographer we learn something. Check in with us in the coming weeks and find out how we put what we’ve learned into practice. Keep shooting in black and white, and maybe we’ll see you at the SPE Conference in Atlanta March 10-12!

I love reading about developments in our industry, both digital and analog.  I have maintained a good relationship with my former employer, HARMAN technology, which is the parent company of Ilford Photo based in the UK.  I knew they were working on developing a new silver based fine art paper that would have the look and feel of Hahnemuhle fine art inkjet papers, but have a true silver gelatin coating.

I have been speaking with Mike Bain, Rod Parsons and others at HARMAN about the launch of the Multigrade Art 300.  Now that HARMAN has a relationship with Hahnemuhle, this has become a reality.  Initially, this paper will be available as an analog (that’s “darkroom” for all you digital newbies!) product.  We will be part of a test phase shortly to evaluate this in rolls for digital exposure in our Durst Theta 51 photographic laser enlarger.

This will initially launch in the UK in early April in sheet sizes from 8×10 up to 20×24.  There is no official launch date for North America, but we’re their largest market, so I’m sure we’ll see it soon!  I know representatives from HARMAN will be at the SPE (Society for Photographic Education) conference in Atlanta and will have samples on display.

Stay tuned for more details.

Read more about Digital Silver Imaging and our services

Owner Eric Luden made a trip to Fall River last night to present his black & white program to over 30 photographers at the Fall River Camera Club.  What I like most about speaking with photographers at these camera clubs is their passion about photography.  They are doing this for fun, pleasure and education, and are not jaded by the demands of trying to make a living with their hobby.

I give an overview of the changes that have impacted black & white photography as digital methods have evolved since the mid- 90’s.  I explain how photographers used an LVT film recorder to produce b&w; negatives and then made darkroom prints and then the evolution of inkjet printing.  We discussed the evolution of digital enlargers, like the Lightjet or Durst Lambda and how we utilize the Durst Theta 51 to produce real black & white continuous tone prints.

Photographers are aware that black & white photography is making a comeback.  So many digital tools are available to make this possible, including multiple plugins and other software.  More than a third of the members already own Nik Silver Efex Pro and are eagerly awaiting the launch of Silver Efex Pro 2, which is due out at the end of this month.  This plugin makes working in black & white so much easier and produces the cleanest files.  When you combine this with our silver gelatin printing service, you get the best of both worlds. 

Thanks to Lorraine for inviting me down to the club – you have an excellent organization and I look forward to coming back. Congratulations to Richard who won the raffle for a free 11×14 Fiber print!

Better in Black and White: Digital Silver Imaging

Je Ne Sais Quoi 

by J. Sybylla Smith

Articulate and humor-filled descriptions of his creative process informed and entertained an eclectic audience at the Griffin Museum of Photography at Digital Silver Imaging‘s gallery talk last evening.  Photographer and videographer, Jonathan Stark, waxed poetically on the feelings evoked by  France, shooting with film and the “magical faith-based” moments of creating art.

Armed with 3 Nikon cameras, loaded with color and black and white film, Stark approaches his work with an open respect for the dialog between the subject – animate or not – and the shooter. Eagerly seeking resonance with his subject his goal is to “capture the energy.” The most important lens being that of his own emotion, imagination, and aesthetic. His desire to make a photograph overrides any sense of timidity or inclusion in another’s intimacy. Ask him about shooting the Hassidim in Jerusalem preparing for Passover.

A curious documentarian, Stark, exposes himself to the culture and ritual he discovers while traveling. What separates a photograph from a snapshot? In his view it is the willing involvement of the shooter to engage and exercise a disciplined and attentive awareness to one’s inner vision. An artist transforms the obvious, moving beyond mere representation. Stark notes black and white photographic images convey emotion and render moments timeless in a way color cannot.

A diehard film fan, he favors the nuance of a silver gelatin print which cannot be mimicked by “spraying” ink on paper. Giclee and silver gelatin are different animals. Just as a diamond traveling across vinyl picks up the peaks and valleys of sound in a manner not replicated by high definition electronic transfer – we sense the difference in output despite the ability of our eyes to register the minute pixilation used in ink jet printing.

Darkroom magic is that inexplicable happening when the image unfolds its  secrets – the culmination of subject, light, exposure, framing, and myriad processes, both human and chemical, that birth a photograph. In Stark’s opinion art reflects relationship.

Stark approached Digital Silver Imaging’s output as an experiment. He was both pleased and surprised with the results. “Digital Silver Imaging’s printing technology enabled me to take a color transparency and convert it to black and white, which revealed the character that appealed to me, but had not translated in color. The DSI silver gelatin print made the image sing.”

You can view all the images from the exhibit here.  Contact Eric Luden at Digital Silver Imaging for information about purchasing any of the prints from this exhibition.